MY STORY IS A LEGACY
My grandmothers are my greatest inspirations.
Nazareth was founded in 2013, when I turned forty. The brand was born from the creative legacy my grandmothers left me. I was lucky to have two creative grandmothers who inspired me: my grandmother Lola, a creative woman and wardrobe master at a theater where she handcrafted stage costumes, a task that required a lot of patience and precision.
My grandmother Luz was one of the first Portuguese entrepreneurs to have a pleated fabric factory in Portugal. She was one of the first to create pleated dresses and skirts and sleeping bags for camping. She reinvented herself and overcame every obstacle, and that made a big impression on me.
NAZARETH is my most beautiful tribute to my grandmothers and to the creative laboratory that I miss so much. My grandmothers are my greatest inspirations. I am the fruit of this heritage and love.
FOR GENTLE WOMAN
Creativity, persistence, and the ability to reinvent inspired me to create NAZARETH, a brand of pieces that last and endure in your wardrobe. When you wear NAZARETH, I want you to feel that you are wearing a piece with design, history, and knowledge.
That piece you love so much and share with a friend, your husband, or your daughter. I want my pieces to be for life and to tell the story of who you are.
Our pieces are created with the summer inside us in mind. They are for every day of the year. They are for those who like to wear stripes. Combine them with squares or other patterns and shapes. When you wear one of our pieces, remember that YOU are the one who decides what clothes you want to wear. Not the season (or others).
I want to believe that our clothes are a form of expression of who we are. Each piece I create is made from the “threads I sew.” They are small scraps of the fabric we are made of.
I want to show that our pieces are also beautiful inside and out. NAZARETH is for kind women who love to live carefree but have lots of fun!
WE HAVE TWO SIDES. WHICH ONE IS YOUR FAVORITE?
-
Fashion, like life, is not to be taken too seriously. When you wear a NAZARETH garment, I want you to feel good, confident, and have fun!
-
There are no rules or right ways to wear it. NAZARETH is about combining red with pink. Stripes with squares. Today you dress simply. Tomorrow you turn the world upside down and gain a new perspective on yourself.
When you wear a reversible piece, you are wearing two pieces in one. This piece allows you to vary and build multiple looks. Think twice. Buy only
DO NOT FOLLOW THE RULES like the rest of the world.
A striped shirt may be the most mundane item of clothing in the world for many people. But it isn't. Stripes are an ancient garment that dates back to medieval times.
What do St. Joseph and Obélix, medieval prostitutes and soccer referees, Carmelites and bathers from the Roaring Twenties have in common? They all wear striped clothing, a feature that, since the Middle Ages and for a long time, has been synonymous with transgression or exclusion from the social order by those who wore it.
But fashion is cyclical and inspired by our ancestors.
In the 1950s, big names in Hollywood wore the typical pattern used by sailors on the high seas.
Marilyn Monroe, Audrey Hepburn, and Brigitte Bardot were some of the women who made this ironic pattern popular to this day. In the 1960s and 1970s, stripes became a symbol of rebellion in the rock and hipster communities. Remember Nirvana and Patti Smith? Inspiring!
In the 80s and 90s, the pattern remained in fashion, albeit in brighter colors.
Today, I bring this identity to NAZARETH. WHY? It's a classic, timeless piece and a reason to create creative chaos and express who you are. The secret? Combine our pieces with stripes. Squares, other bright colors, or minimalist designs. The secret? Don't follow everything “to the letter”!